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Austen Blokker

New Media Designer

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Villa Typeface

Original typeface design and promotional poster

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Challenge

To design and implement an entire typeface and font, and to promote the typeface with a poster designed for an audience of primarily typographic designers.

Solution

My typeface was inspired by my previous work on designing the Villa Perugia Italian pasta packaging. In my poster design, I brought in visual elements from typographic design software to create a familiar look for other typographic designers. The poster also incorporates typographic terminology that is synonymous with different parts of the human body.